Dom Dawes
Communications
PR & Communications Consultancy
National, global and specialist PR & media relations | strategic reviews programmes | press events | earned-and-paid media strategy | social media strategy | influencer marketing | product consultancy | executive profiling | reputation management | media training |
I am a London-based senior PR and communications professional with 25 years’ experience working with dynamic, innovative organisations to tell their stories in ways that ignite and excite audiences.
An ex-journalist and editor of What Hi-Fi? Magazine, I have deep roots in music, audio, culture, technology and the arts. Along with a long career in media and content, I bring commercial nous, rigorous ROI, significant strategic omnichannel marketing experience and profound expertise in leveraging the touchpoints between technology, culture and creativity.
In recent years I led external and internal communications for one of the UK’s largest technology distribution businesses, then served as Associate Director for Global PR and Social Media at international consultancy, EY. My approach centres on building engaged communities and connecting the organisations I represent with the people who matter to them.
“I worked with Dom very closely for years with KEF, and I can’t overstate how highly I valued his inputs, support, and approach to the marketing campaigns we collaborated on. He is extremely professional, knowledgeable, creative, and always approached the projects with enthusiasm, delivering brilliant results that met our strategic KPIs. A joy to work with, I can’t recommend Dom enough.”
Michael Johnson
Commercial Head and Global Marketing Director, Monitor Audio Group
Services:
Every programme is tailored to your goals – whether you need high-impact media relations to feed the funnel, full end-to-end PR & marketing, or
targeted support alongside your in-house team
PR & Media Relations
Compelling media campaigns, connecting your story with the outlets that matter. From targeted outreach to sustained press office support, I help you build lasting credibility.
Social Media Strategy & Management
Organic to build authority; paid to reach the right buyers. I can plan your channel strategy, create thumb-stopping content and run campaigns that deliver reach and conversions.
Content Marketing
Great content isn’t just made, it’s engineered. From thought-leadership articles and video scripts to blogs and white papers, I’ll plan and create assets that build authority and deliver impact.
Influencer Marketing
I’ll identify the right voices to amplify your brand. My campaigns focus on meaningful engagement, converting reach into action by maintaining strong relationships with creators.
Paid Media Strategy & Execution
Performance planning across specialist media, paid social and sponsorships. Targeting is respectful and relevant: the right message, to the right person, at the right moment.
Web3 & Marketing Innovation Strategy
Exploratory programmes in blockchain/NFT-enabled loyalty and community building – where they demonstrably add value and build community between your brand and audience.
Click to book a 30-minute discovery call.
Tell me your goals and timelines, and I’ll come back with a plan.
Contact: domdawes.communications@gmail.com
“I can say without hesitation, Dom is one of the very very best I’ve ever come across, and I’ve hired PR teams internationally for over 30 years . He was retained by Orbitsound for several years, and during that time he proved to be one of the most professional, dynamic and knowledgeable PR professionals I have encountered in my career. I would unhesitatingly recommend Dom Dawes to any prospective client.”
Mark Dorman
Owner/CEO, Euro-American Marketing Services Ltd
Communications:
Audience-first by design
Great communications start with understanding what you need your audience to know, and how you want them to feel – then developing the best way to say it. I’ll define the desired impact, precisely engineer the message then methodically deliver it through channels that build trust and consideration.
PR & Media Relations
- I collaborate closely with the media, to connect your brand with the audiences you want to speak to.
- Each client has own bespoke blend of tier-1 and specialist media to build both brand awareness and sales-driving credibility and consideration.
- Strategic approach to Digital PR, media syndication and affiliate link prioritisation.
Brand content production
- Launch videos, technology explainers, product photography, executive interviews and podcasts, all designed to drive meaningful engagement via PR, social and paid – not just sit on YouTube.
Paid media strategy and execution
- Pitch-perfect advertising campaigns delivering industry-beating CTRs; community-building global social campaigns; credibility-driving thought leadership and content marketing: I provide joined-up strategies for winning your target customers’ attention and trust.
Audio expert, interviewer and public speaker
- Former technology journalist and Editor of
What Hi-Fi?. Skilled at making complex concepts accessible for mainstream audiences. Regular presenter and moderator for events, videos and podcasts.
Click to book a 30-minute discovery call.
Tell me your goals and timelines, and I’ll come back with a plan.
Contact: domdawes.communications@gmail.com
“Dom managed our PR/media relations, influencer engagements and media advertising with precision and flair. He has an incredible knack for creating authentic connections between brands and consumers using print, digital and influencer marketing, and consistently achieved outstanding results for us. I would highly recommend Dominic to any organisation looking for an exceptional PR and communications professional who brings innovation, dedication, and a genuine passion for connecting brands with their target audiences.”
Sarica Malhotra
Head of Marketing and Communications, Swann Communications
Work:
Click the links below to see individual slides summarising work examples, or contact me at: domdawes.communications@gmail.com for more details.
- EY Global — Executive profiling & tier-1 coverage to support strategic themes, plus corporate and executive social media management
- Dolby Laboratories & Ministry of Sound — Content + PR to bring spatial audio to a huge mainstream audience.
- KEF — Bluetooth speaker campaign and launch content for R Series loudspeakers – with video, 5-star reviews and lifestyle coverage.
- Orbitsound — Major national, lifestyle, audio and tech media campaign, supported by luxury lifestyle photography.
- Triangle Hi-Fi — PR campaign to build brand awareness and sales driven by a credibility-driving reviews programme: multiple 5-star reviews and several What Hi-Fi? Awards followed.
- Swann Security – Multiplatform earned and paid media campaign to drive traffic to brand’s D2C e-commerce store. Sales rose 23% YoY.
Click to book a 30-minute discovery call.
Tell me your goals and timelines, and I’ll come back with a plan.
Contact: domdawes.communications@gmail.com
“Dom is an exceptionally diligent and adept marketeer, and has a deep understanding of markets, audiences, and promotional options. He helped build some of the most successful campaigns we have ever run at Future Publishing in terms of engagement. He attacks all campaigns with practicality and understanding, of all the facets and nuances that usually accompany them. He always works with his partners to find innovative solutions for his clients.”
Sasha McGregor
Head of Commercial – Tech, Future Publishing
Dom Dawes Communications 